For a long time, yard signs, postcards, and newspaper ads have been the staples in building awareness and name recognition in local election campaigns. However, times have changed and local political hopefuls who are using social media are reaping the rewards at the polls!
We all know who is running for president by the time we hit the polls. Massive advertising budgets dominate on the national level. But in local campaigns, those for city council, mayor, and county commissioner, budgets are smaller and people often vote for the name they saw the most.
So you have to consider, where do people spend their time? Reading newspapers or on their social media feeds? I ask my clients, "how much digital real estate do you have?" How many "digital yard signs" are people seeing in their feeds? And NO, I don't mean put your yard sign photo on your Facebook posts!!
So what is the key to success in local elections? Here are a few tips.
1. Be Who You Really Are - People recognize the canned...