Pinning a Post to the Top of Your Business Facebook Page


First impressions are everything

Your Facebook Business Page should not be held any less accountable than you are when it comes to trying to make a good first impression. To make a good first impression online, try pinning a great post to the top of your page so that’s the first thing your audience will see when they visit it.

Pinned posts can feature

  • A company or community event that you’re hosting
  • Video overview of your business
  • A discount for your Facebook fans
  • Customer photo with a testimonial

Be sure to change your pinned post every month or so to keep the information on your page fresh and up-to-date for your page visitors.

Here are a few questions you can ask yourself before pinning a post

  • What is something you would want people to know when they first get introduced to your business?
  • How can you use this concept to promote the personality of your business?
  • What is something monumental for your business that may even be a bit down the road?
  • Can you tease something that hasn’t been announced yet and build anticipation?


Steps to pinning a post to the top of your page:

  1. Scroll to the already published post that you would like to pin
    2. Click the three dots in the upper right hand corner
    3. Click the option "pin to top"
    4. When you are ready to unpin this post, you do these same steps except click "unpin to the top"

You’re all set! Now go out there and WOW people right from that first impression!




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