Flatlays: What They Are and How to Create Them

It’s no secret that visual content is king when it comes to marketing. Whether it’s an eye-catching graphic or a viral video, having something to look at is the fastest way to grab your audience’s attention. Well, let me rephrase that, having something good to look at is the fastest way to grab your audience’s attention.

It may seem like an obvious distinction, I know, but it’s an important one to make. Social media feeds are flooded with visual content from other businesses, including your competitors. Your content needs to stand out in order to be successful. It has to be engaging and professional… But you don’t need to hire a professional to achieve it. Let me explain.

One of my absolute favorite forms of professional visual content to use in marketing is a style of photography called “flatlay” – and yes, it’s exactly what it sounds like. A flatlay is simply a photo, taken from above, of items that are lying flat...

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Canva: Why I Love It and How I Use It

Let me start off by being perfectly honest with you… I am OBSESSED with Canva. This easy-to-use online resource makes me feel like I’m the A+ graphic designer in my family (shhh, don’t tell Brian). But how could someone who’s never taken a graphic design class and doesn’t know a blur tool from a selection box feel like a total pro? Well, I’ll show you.

Canva comes in a few different versions, a free one, Canva Pro, Canva Enterprise, and Canva for Nonprofits. Enterprise is just like Pro but for larger businesses who need more storage. Canva for Nonprofits is exactly Canva Pro, except your organization can have it for free if you're a registered nonprofit. My team uses Canva Pro because it allows us all to work on projects together with shared folders. In other words, I can create a new Instagram graphic and someone on my team can go in and make changes to it without having to send any files back and forth. It’s made our creative...

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