LinkedIn Marketing: Positioning Yourself as a Thought Leader

During my April 1, 2020 webinar on LinkedIn Marketing, live attendees sent in some of their most pressing questions about the social media platform.  Some of those questions have been answered already in Social Media Success with Lisa Perry, an online community for small business owners. Other questions require in-depth explanation or demonstration and will be answered through blog articles such as this.

The following question is courtesy of Natasha Suber. Thank you, Natasha!

How can we help our company’s executive leaders and others be "influencers" using LinkedIn?

The first step to becoming an influencer or thought leader on LinkedIn is to build trust, and you do that through your profile. We talked about optimizing your personal profile or company page during the webinar, but I can’t emphasize its importance enough. You want your experience, professionalism, and personality to shine through your profile. Tell people who you are and why they should...

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LinkedIn Marketing: Visibility and Degrees of Connection

During my April 1, 2020 webinar on LinkedIn Marketing, live attendees sent in some of their most pressing questions about the social media platform.  Some of those questions have been answered already in Social Media Success with Lisa Perry, an online community for small business owners. Other questions require in-depth explanation or demonstration and will be answered through blog articles such as this.

The following questions are courtesy of Rich Sauser. Thank you, Rich!

How does the number of people in your network impact your ability to see/be seen by others?

With the new algorithm that is currently in place, it’s not actually about the number of people in your network as much as the quality of your connections. There are ways to reach outside of your network, but the most powerful tool you have when it comes to visibility is your ability to engage with the people already in it. Let me explain...

LinkedIn’s algorithm is based on “People you know,...

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