Flatlays: What They Are and How to Create Them

It’s no secret that visual content is king when it comes to marketing. Whether it’s an eye-catching graphic or a viral video, having something to look at is the fastest way to grab your audience’s attention. Well, let me rephrase that, having something good to look at is the fastest way to grab your audience’s attention.

It may seem like an obvious distinction, I know, but it’s an important one to make. Social media feeds are flooded with visual content from other businesses, including your competitors. Your content needs to stand out in order to be successful. It has to be engaging and professional… But you don’t need to hire a professional to achieve it. Let me explain.

One of my absolute favorite forms of professional visual content to use in marketing is a style of photography called “flatlay” – and yes, it’s exactly what it sounds like. A flatlay is simply a photo, taken from above, of items that are lying flat...

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